New announcement. Learn more

Who we are

With a shared passion for industrial automation NZ, Ben and Marcel, teamed up to build a dynamic, flexible and highly skilled automation company. Their vision is to see industrial automation reach new heights in New Zealand, and they want to be leading that change for Industrial Automation NZ.

Marcel van Niekerk

Marcel van Niekerk

Director - Sales, B.Eng Mechatronics, CMSE®

Marcel’s diverse background in industrial automation encompasses every aspect of the engineering process, from technical consultation through to final implementation. His automation background covers a wide range of industries including Oil & Gas, Food & Beverage, Manufacturing. With an ability to engage with all levels of stakeholders, Marcel adds value through the change process to realise an automation solution that meets everyone’s needs.

Ben Haughey

Ben Haughey

Director - Operations, PMP, M.Eng

15 years experience of leading automation projects across Manufacturing and Logistics with specialist skills in Automated Guided Vehicles, Automated Mobile Robots, machine vision, and high-speed manufacturing. Ben is highly respected in the Automation Industry and always focuses on delivering a high quality product.

Jordan McFall

Jordan McFall

Business Development Manager, RME, CMSE®

Jordan's journey began in Electrical Engineering and over the years he has moved into Controls & Automation, successfully executing industrial projects throughout New Zealand & internationally. Jordan is responsible for developing & growing the Mobile robotics and he is also the one behind the marketing content on our social platforms. 

Shanima Silva

Shanima Silva

MES and IIoT Lead, PhD (Electronics), MSc, BEng(Hons), MIEEE, MIET

An Engineer with several years of Automation & Research experience, Shanima enjoys new product & concept development, bringing expansive knowledge & innovative ideas to Automate-X.

Cameron Farrar

Cameron Farrar

Auckland Regional Manager, B.Eng

A Mechatronics Engineer, Cameron joins Automate-X with extensive experience integrating and improving control systems in the material handling and manufacturing industries. Cameron's high technical skills allows for successful solutions across a range of industries.

Tim Boorman

Automation Engineer, BEng (Hons)

With an extensive background in the Power & Gas industry, Tim specialises in SCADA management and has worked with a range of PLC's from the Rockwell family. His previous experience working alongside Nova Energy, implementing and designing SCADA systems using the AVEVA System Platform, makes him a great asset to the team.

Arthur Clarke

Automation Service and Commissioning Engineer, CMSE®

Arthur joins our team with a wealth of experience in Automation Services and Commissioning. He is responsible for designing, implementing and maintaining our automated systems and equipment ensuring they are efficient and reliable. Arthurs exceptional level of accuracy makes him a perfect asset to our team at Automate-X. 

Razikah Abdul

Marketing Assistant, B.Com

Razikah comes to us with a background in Office Support, Customer Service and Data Entry, now taking her skills to the next level at Automate-X. With a curious mind and a keen interest in Automation, she is all set to drive innovation and success in our team. 

David de Graaf

Automation Engineer

Dave joins us with an impressive background and skilled experience within the automation industry. Providing technical expertise and communicating effectively with our stakeholders David's contribution is crucial for project success and client satisfaction which makes him a great asset to the team at Automate-X. 

Mark Pringle

Automation Solutions Engineer

Mark comes to us with years of experience in Technical Sales. With a passion for automation and technology our Solutions Engineer is committed to recommending the best services for your needs. Whether you have questions or require technical insights Mark is your go-to resource for a successful solution. 

Aaron Marais

Automation Service and Commissioning Engineer

With a background in Mechatronics Engineering Aaron brings a wealth of experience to the team. His roles have included a mix of mechanical design, installation and commissioning and he is dedicated to delivering reliable automated solutions at Automate-X. 

Chris Chataika

Automation Engineer

Chris joins us with a background in software engineering and over 15 years of experience in Warehouse Optimisation and Material Handling Systems. From collaborating with clients, conceptual design, alternative analysis and more, he brings significant value and strength to the Automate-X team. 

Minnie Henry

Diana Swartz

Automation Engineer, CMSE®

Having over 7 years experience in the mining industry and her involvement in projects with mineral processing and chemical production, Diana brings a wide range of skills and expertise to Automate-X. From project design to commissioning and overseeing the handover of both distributed and standalone control systems, she makes a great asset to the team. 

Cameron Farrar

Karl Brook

Senior Automation Engineer, B.Eng (Hons)

With a wealth of managerial experience Karl has joined the team with a unique blend of leadership insight and technical proficiency. With a passion for the automation industry he is committed to streamline processes and enhance productivity. 

Minnie Henry

Daryl du Preez

Automation Engineer

Daryl joins us with experience ranging in Automation, Robotics, Machinery, Electrical Design and many years of Robotic Welding. With a passion for providing the best solutions for our customers he is committed to optimising automated processes and enhancing efficiency. 

Sarah Haughey

Accounts Administrator

With a wealth of experience and a background in Customer Service & Finance, Sarah is no stranger to multitasking. While managing all of the finance duties for the company, Sarah also handles the payroll for Automate-X.  

Cameron Farrar

Paul Phillips

Solutions Lead

With over 25 years of experience in the supple chain industry and an extensive background in Autonomous Warehouse Robotics, Paul is ready to deliver quality automated solutions at Automate-X.

Kelvin Sue

Project Delivery Manager

Coming to us with years of experience in the fuel and chemical storage industry and bringing his expertise from a Project Advisory role, Kelvin is no stranger to handling various projects and makes a great addition to the team at Automate-X.

Shanima Silva

Prasad De Silva

Automation Commissioning and Service Engineer

With extensive experience as a Field Engineer he is proficient with both software and hardware across various industries. His dedication to drive success makes him a great asset to the team at Automate-X.

Wade Duthie

Project Engineer

Wade comes to us with a decade of experience in maintenance and project work, bringing a wealth of knowledge and hands on expertise to the team at Automate-X.

Contact our team to discuss your project


This product has been added to your cart